MCR COFFEE

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Client : MCR 微焙咖啡工厂
Date : SEP, 2021
Design : 臨時開張 OPENO.HK
Photography : 臨時開張 OPENO.HK

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Concept :

MCR微焙咖啡工厂是来自墨尔本的专业咖啡烘焙品牌，主要面向商业市场，为全国超100个城市供应优质咖啡产品。

在十周年契机，MCR希望推出面向用户的系列产品。

MCR位于福州市区的第一家门店采用「前店后厂」的模式，通过一杯好咖啡拉近消费者与专业赛级烘焙商的距离。
于是我们提取集装箱、货架、灯箱、金属、数据等元素，搭配高低错落的设计方式，将「微焙咖啡工厂」的建筑空间氛围感融入包装的设计语言，
通过这样的设计体现「与专业好咖啡0距離」的理念，以及强化消费者对「微焙咖啡工厂」的认知。

此外，分体模块化的礼盒，实现了单品与组合两种销售模式，降低包装库存压力。
同时，自由组合可以为礼盒的二次利用创造更多可能性。

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MCR (Micro Coffee Roster) Coffee Factory is a professional coffee roasting brand from Melbourne,Mainly for the commercial market, for more than 100 cities in China to supply high-quality coffee products.

For its 10th anniversary, MCR hopes to launch a series of products for users.The first MCR store in downtown Fuzhou adopts the model of “front store and back factory”.
Bring consumers closer to professional roasters with a cup of good coffee.

So we extract elements such as containers, shelves, light boxes, metals, data, etc.Combined with the high and low scattered design, the architectural atmosphere of “MCR Coffee Factory" is integrated into the packaging design language.Through this design, the concept of "zero distance with professional good coffee" is reflected,
And to strengthen consumers' awareness of "MCR Coffee Factorys".

In addition, separate modular gift box realize single product and combination of two sales mode, reducing packaging inventory pressure.
At the same time, free combination can create more possibilities for the secondary use of package.

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