30-a-day is a social design and campaign proposal for the Borough of Camden. The aim of the project was to lower the threshold of casual physical activity among people who might otherwise not exercise. The core idea is to create small, rewarding opportunities to walk and ways to make this practice a part of people’s everyday routine.
My role was art directing the project.
Group work, MA Communication Design students
Client: Borough of Camden, London
Autumn 2010
My role was art directing the project.
Group work, MA Communication Design students
Client: Borough of Camden, London
Autumn 2010