Mezzetta, the fourth generation, family-owned and operated purveyor of artisanal foods based in American Canyon, CA, appointed Affinity Creative Group to revitalize their website. The new site celebrates the brand’s mission, ethos, and of course, its mouthwatering variety of products and associated recipes.

Mezzetta partnered with Affinity Creative Group to completely reimagine and rebuild their existing website while staying true to the brand’s time-honored tradition and family-oriented aesthetic. With that in mind, Affinity prepared a brand style guide to act as the foundation, then created site architecture and wireframes which were populated with new content and brand assets.

Over 200 products were photographed, cataloged and cross-referenced in the production of the website to create a cohesive and connected experience for users. Comprehensive information on the Mezzetta brand history and mission is coupled with an exhaustive product catalog and bonus ancillary recipes for prepared foods, desserts, and cocktails, offering users a seamless and intuitive web experience.

“Affinity was an incredible partner in our website journey. Their strategy first design and collaborative approach elicited the best from our team, and it’s apparent in the end result. The team has given us an incredibly powerful online tool that is a true representation of the Mezzetta legacy, and we couldn’t be happier.” – Jeff Mezzetta, President, Mezzetta