Nicole Borens's profile

Web and Email Design Samples

A curated program offering its participants targeted education, insights, and guidance on the most relevant parts of the conference, Circles brings together executives, investors, physicians, nurses, entrepreneurs, and biomedicine leaders to interact with world-class thought leadership.

Circles needed its own aesthetic that was distinctly separate from the rest of the conference collateral. Additionally, each of the nine Circles tracks also needed its own look.

Because our audience members were leaders, we went with a bold color palette to communicate innovation. High-quality photography was then incorporated to match the world-class, unparalleled experience of HIMSS19 Circles.

The HIMSS19 Global Conference & Exhibition brought together 45,000 health information and technology professionals, clinicians, executives and market suppliers from around the world. Exceptional education, world-class speakers, cutting-edge products, and powerful networking are hallmarks of this industry-leading conference. I collaborated with Brooke Butterfield and Blake Schnitkey in designing emails campaigns, web banners, and promo slides for Circles tracks, which were introduced at this year’s conference.


Date: 2018–2019
Role: HTML/CSS, Email Design, Graphic Design
The Field Museum's Plant Identification Tools website is a curated botanical collection of plant specimens from Central and South America. I collaborated with a back-end developer Nina Sandlin and The Field Museum's IT Department to create the site.

The Field Museum’s goal was to combine two websites (Live Plant Photos, Herbarium Specimens) into one site with two different avenues of navigation. The interface also needed to be scalable to the non-coders, since they would be making all future modifications to the site.

The back-end developers set up the database that would dynamically populate the sites content while I proceeded to design the site — unsure of text lengths or image quantities — relying heavily on flexbox.

The website consists of twelve pages and features a search functionality designed to be flexible enough to support any number of search results — from one to 100,000. Every page of the Plant ID Tools website is accessible in three languages — English, Spanish, and Portuguese. The collection includes 100,000+ high-quality digital images of live plant photos and herbarium specimens, covering more than 35% of all species in the Neotropics.​​​​​​​

Role: Front-End Development, Graphics
Tools: Bootstrap, Laravel, Adobe Creative Cloud



Website built with WordPress for Dungeons & Decals. I started with The Little Things WordPress theme as a starting point, then customized the site's layout. I turned each store item a transparent PNG, showing the background color of the page in each item's negative space — similar to how decals look once stuck to a surface.

Dungeons & Decals is a store where I designed and produced vinyl decals, clocks, and custom business signage. I started the brand on Etsy, where it sold 850 decals in its first year of existence.

Role: Graphic Design, WordPress Customization, HTML/CSS, Inventory Design, Brand Identity, Entrepreneurship


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Designed and developed for personal training/life coaching brand, Most Motivated. The site's responsive parallax layout was made with Bootstrap and comprised of 8 modules. Special features include a blog and a PHP form where the user can request a free training consultation.

Role: Front End Development, Graphic Design, Brand Identity Design
Tools: Bootstrap, PHP, JavaScript, HTML/CSS, Adobe Creative Cloud


Email nicole@nicoleborens.com for projects and work opportunities.

Web and Email Design Samples
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