Arch Creative were approached by Thorntons to create the illustrations for the new nostalgia product range and packaging re-launch.
Thorntons wanted to design a new range of bags, boxes and the quintessentially British Toffee slabs. The designs would need to engage a younger demographic, without alienating the existing older market. The resulting quirky, Heath Robinson style illustrations would carefully strike this balance and have already proved a big hit with young and old.
Utilising the vintage illustrations we created, we developed a storyboard which we've brought to life with animation. This was inspired by the fun eccentricity of the Monty Python animated sequences and helps to portray the heritage of Thorntons.
The video has been used as part of an integrated Facebook campaign aimed to attract a younger demographic.
