Behind:
develop a gentle and stylish corporate identity for a makeup artist. Use delicate colors to emphasize the image of the master. The task was also set to make the corporate identity sensitive and sensual, while maintaining modern trends in design and the modernity of the image.
Decision:
our team has developed a corporate identity that creates comfort and tenderness in an incredible way. Since the main activity of the master is make - up, we tried to emphasize this in the dynamism of the image and in the conciseness of the forms. The colors in the logo correspond to the customer's expectations. We have also developed a corporate pattern that works well in combination with the logo and corporate colors.
Instagram:
we did a lot of work analyzing the target audience, we tried not just to convey the atmosphere of a pleasant make-up, but also to do something new and different from everything else. We have made stylish banner stories that not only perform an advertising function, but also decorate the visual in everyday time.
we also worked on the instagram feed itself, making a lot of thematic posts and a series of presets for photo processing
Package:
together with the customer, we have developed a new way to make a profit - cosmetic boxes, in which the buyer can receive goods of different price categories and a manual on the use of the proposed consumables. Both a solid packaging solution and a cheaper option were developed.
