TOGETHER, THE LEGACY LIVES ON
A Communication Campaign for Vietnam's Graduates from Australia Club (VGAC)
In Collaboration with Binh Nguyen, Ha Le, Quynh Nguyen and Trang Nguyen
INTRODUCTION
As a part of the communication campaign designed for the alumni community from different regions of Australia, Victorian Alumni Engagement Program (VAEP) by VGAC is a series of activities to enhance the engagement of students graduating from institutions in Victoria state and currently residing in Vietnam.
CONCEPT
Every Victorian graduate is a living legacy of their Victorian educational institution. No matter if you are early in the career or already a successful one, we are a community that will advance and achieve together to enhance the ‘legacy spirit'. To let the legacy lives on, the forerunners (long-time alumni) will pass the valuable experience and achievements on to fresh graduates through VAEP's activities. This process will continue in the future when the current alumni pass their ‘legacy' on to prospect Victorian students.
CREATIVE IDEA
Baton pass represents passing down the spirits/experience from one to another to create a strong community. Therefore, the long-time alumni will pass the alumni spirits to create a strong Victorian alumni network in Vietnam.
POSTER
MOCKUP OF COMMUNICATION ARTEFACTS
PROMOTIONAL VIDEO
PROJECT WEBSITE
Please refer to this website
