The Brief
AD Golf Championship is going on for some time now, but this year it will be the kick off of a bigger and international-sized one. The client issued this as a blind pitch (without financial proposal, only creative) between 13 agencies. This design won the pitch, carried on past beyond the requirements to cover new areas that the client didn’t ask for or thought about.
The concept
‘The Pros are back’ was the headline. They are back on the wings of the flacon that brought them to the city once again. The whole concept started as illustrated below with abstracting the falcon wings, and transfer it to a vibrant and catchy visual language that covered the whole range of communications materials.
It is a pure A to Z creative direction job. Starting from the simple stationery items and BTL flyers, tickets, car paring passes, accreditation passes, etc.;
Expanding to ATL outdoor campaign, inflight magazine ads, newspapers, online, website, and both Radio and TV ads;
As well branding for the whole golf area and managing the fine details of the event.
By far, one of the most dear projects to my heart :) .. enjoy
