A series of posters on pangolin biology, status and threats in English and Karbi language were designed to raise awareness about Pangolin poaching. The campaign was started by a collective of youth from the Karbi community in Assam.
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Pangolins are one of the most trafficked mammals in the world. Despite a ban on international trade by the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES), pangolins are still illegally traded primarily for their scale's medicinal values.