Identity design for costume jewelry store Juju
Juju is a costume jewelry brand for daring and mysterious women who prefer ethnic or even magical jewelry.
The brand has so far functioned under a different name, however, due to the great success of the product among foreign customers, the owners decided on a comprehensive rebranding.
«Juju» means an «amulet» that is perfect for a jewelry store. It also means «charms», which matches the mood of the jewelry.
For the brand, I created a visual style that works equally well for offline and online stores. I have created 5 female characters, whose images were used on product packaging and in the brand's social networks.
