Nestle Pure Life "DRINK JOY"
Nestle is all about love and family. Nestle Pure Life is no different. In this campaign we wanted to own those
small moments throughout the day when a little refreshment could bring a smile to someone's face.
The idea was to actually print blue smiles on Pure Life bottle caps, a branding element that could be used throughout the campaign to symbolize the joy of refreshment.
In this print campaign, we placed the "smiling bottle cap" over the faces of people who are experiencing a
little joy, delivered daily by Nestle Pure Life.
small moments throughout the day when a little refreshment could bring a smile to someone's face.
The idea was to actually print blue smiles on Pure Life bottle caps, a branding element that could be used throughout the campaign to symbolize the joy of refreshment.
In this print campaign, we placed the "smiling bottle cap" over the faces of people who are experiencing a
little joy, delivered daily by Nestle Pure Life.
