Breadway
LIVE LIGHTER CAMPAIGN
Breadway is an Egyptian premium quality bread, prepared using a sourdough technology which relies on wild yeast to leaven the bread. this makes breadway softer, tastier and lighter on the stomach than all other packaged bread.
The campaign concept is built to show different individuals lifestyles with healthy bread products under an umbrella of " Live Lighter ". The highly processed flour and additives in white, packaged bread can make it unhealthful. Consuming too much white bread can contribute to obesity, heart disease, and diabetes. but with breadway it's a different story, as you can consume bread without facing such problems, due to its premium quality and advanced manufacture technology.
The Visuals backgrounds are created from light textured pastel colors, corresponding to campaign light concept.
