Competitor Analysis
This site is for:
• People who don’t want to wait long, but want to reduce and visit great;
• Connoisseurs and restaurant aesthetes who are tired of fast food;
• Foreign tourists, guests of the city.
• Connoisseurs and restaurant aesthetes who are tired of fast food;
• Foreign tourists, guests of the city.
Their needs
The definitions were obtained from the observation of various experts in marketing
and communications of fast food restaurants and entertainment establishments.
• Not to look like fast food.
• Positive impressions, the opportunity to explore different options, fast service;
• Interest in the new, bring something fun and diverse into your life, get new experiences and experiences (unique recipes and healthy food with quick service);
• Individual approach or personalization (delivery / service with favorable conditions).
• Positive impressions, the opportunity to explore different options, fast service;
• Interest in the new, bring something fun and diverse into your life, get new experiences and experiences (unique recipes and healthy food with quick service);
• Individual approach or personalization (delivery / service with favorable conditions).
Burgers market leaders in Kyiv:
The rating was created by the number of mentions in articles from google search results: "The best burgers in Kyiv" and by the number of subscribers on social networks.
The rating was created by the number of mentions in articles from google search results: "The best burgers in Kyiv" and by the number of subscribers on social networks.
• True burger bar https://trueburger.ua/
• The Burger https://theburger.ua/
• Star Burger https://www.starburger.ua/
• Burger farm https://burgerfarm.com.ua/
• 3B Cafe https://3bc.com.ua/
• Zavod Burger https://zavod-burgers.eatbu.com/?lang=uk
• Dogs & Burgers https://borysov.com.ua/uk/dogzburgerz
• Others...
• The Burger https://theburger.ua/
• Star Burger https://www.starburger.ua/
• Burger farm https://burgerfarm.com.ua/
• 3B Cafe https://3bc.com.ua/
• Zavod Burger https://zavod-burgers.eatbu.com/?lang=uk
• Dogs & Burgers https://borysov.com.ua/uk/dogzburgerz
• Others...
Indirect competitors:
• Organizations or movements for a healthy lifestyle or other
alternatives (vegetarianism, etc ...);
• Factors that may affect the work of the institution (pandemic
as an example);
• Restaurants or clubs where you can eat, listen to live music
and attend an event.
alternatives (vegetarianism, etc ...);
• Factors that may affect the work of the institution (pandemic
as an example);
• Restaurants or clubs where you can eat, listen to live music
and attend an event.
Relevant competitors:
• Star Burger — 17 115 followers in Facebook, founded in 2013;
• 3B Cafe — 14 897 followers in Facebook, founded in 2014;
• True burger bar — 10 509 followers in Facebook, founded in 2013.
• 3B Cafe — 14 897 followers in Facebook, founded in 2014;
• True burger bar — 10 509 followers in Facebook, founded in 2013.
Criteria for evaluation:
• Easy to use site;
• Informative menu;
• Unique dishes;
• Ability to choose additives (sauces, ingredients);
• Availability of promotions and discounts;
• Caring service;
• Quick delivery;
• The presence of a physical institution where you can comfortably spend time;
• Rating and reviews.
• Informative menu;
• Unique dishes;
• Ability to choose additives (sauces, ingredients);
• Availability of promotions and discounts;
• Caring service;
• Quick delivery;
• The presence of a physical institution where you can comfortably spend time;
• Rating and reviews.
Superficial assessment:
Click to zoom👇
Usability Heuristic:
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Main questions to users:
• Tell us about your taste preferences for food establishments?
• In what situations do you have problems when you are going to try to use delivery
• In what situations do you have problems when you are going to try to use delivery
and order a burger?
• Describe what your last ordering process looks like and what motivates you when choosing?
• Why is this possible for you?
• Do you encount the possibility of inconvenient or different moments when using
• Describe what your last ordering process looks like and what motivates you when choosing?
• Why is this possible for you?
• Do you encount the possibility of inconvenient or different moments when using
the service? What and why?
• What “advantages/disadvantages” did you notice when ordering food?
• What have you already pleasantly surprised on the site?
• What is important about the choice of establishments for ordering food?
• What emotions do you have about how many messages are recorded and what\
• What “advantages/disadvantages” did you notice when ordering food?
• What have you already pleasantly surprised on the site?
• What is important about the choice of establishments for ordering food?
• What emotions do you have about how many messages are recorded and what\
are you thinking about at the moment?
• Have you ever been categorically dissatisfied with delivery in general? Why?
• Are there any services that you would recommend to others and why?
• Describe in a few words what do you think the perfect service might look like?
• Have you ever been categorically dissatisfied with delivery in general? Why?
• Are there any services that you would recommend to others and why?
• Describe in a few words what do you think the perfect service might look like?
Click to zoom☝️
Survey
A quantitative survey helped identify small key points of the order
Results that give an understanding of the total vision
• The main activity time for orders is evening and night which is the reason to make the dark theme design;
• Users want to be aware of the status of the order;
• Discounts are very encouraging for shopping;
• The regular customers feel comfortable using the mobile application.
User Flow
The detail way of choose and ordering:
Click to zoom👇
Information Architecture
Wireframing
A clickable prototype was made from these wireframes, after that testing was performed, which forced to make the following changes:
• Don't use the rating of goods — it reduces the chance of sales and is misleading;
• Adding weight to each product;
• Make the cart more expressive and noticeable (show the number of products in it);
• To show a discount notification wherever is possible;
• And also, edits to improve the usability and content corrections...
UI Design
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