The Borealis palette and mark are informed by a more stark, fashion-like sensibility than anything from the world of sustainability. There are no soft, touchy-feely textures, nor are there images of windmills and happy people in the sunshine. Instead, a base of navy, cyan, and white are all brought to life with bold hits of magenta. Meanwhile, the wordmark uses simple, functional uppercase type, which we left largely unaltered.