illumivision’s wordmark utilizes a simple dot to connote the notion of a viewer’s eye, and the brilliant light it can witness through the organization’s impressive lighting systems. Designed to work easily atop highly colorful backdrops and when etched into product, it utilizes a single channel, typically running in white alone.

Given the range of light that can be created through illumivision systems, we tap the entire color spectrum in their identity system. Typically, it leans toward the warm end of the spectrum, ranging from yellow and orange, to red and magenta. 

The illumivision website showcases recent projects in a homepage carousel that also features key messaging. This is all delivered through a highly usable content management system that allows for easy client-side updates of website information.

Pictured (from top left, clockwise): category pages describe certain hardware types and provide quick links into key products; product pages provide images, summaries, and links to manuals and spec sheets; visitors are encouraged to witness the product in use, through case studies; project features show the effect to be achieved through the systems.

Collateral relies on the system’s rich color palette pushed through a dotted (lit seeming) pattern, which works in standard and reverse settings equally well. From top left, clockwise: presentation folder; letterhead; business card; mailing label; envelope.

A selection of illumivision materials in use, pictured (from top, down): print advertisements (not afraid of a little double entendre); the presentation folder containing some additional information; the wordmark applied to staff garments.

Small introductory booklets help representatives quickly showcase the organization’s work, to interested parties. These employ the standard illumivision dot treatment, gradient fills, remarkable photography, and succinct descriptions of products and past project successes.