This was my final project for my summer elective, Dynamic Drawing. For this project we had to pick a site in NYC and create our own brand identity for the site. I wanted to create a branding for Flatiron District and the Flatiron Building was my obvious choice. We also had to create posters and slogans relevant to the site and mine were mostly derived from the famous triangle intersection.
I had two main ideas for the logo: the Flatiron Building and the triangular intersection. Based on these ideas I create different logos that might fit my vision for this project. I eventually went for the logo which said Flatiron with the Flatiron building.
I also wanted to see how the branding would look on the actual site. I'm using this image of 23rd St. Subway station, right next to the Flatiron Building.