Glancing at the sunshine and soft palette of evening light for the electric EQB by Mercedes-EQ. The campaign for the all-electric compact car EQB is all about the exploring of new dimensions.

For this project we collaborated with photographer Cédric Viollet, who shot the talents for all images. The environment and cars are created in full CGI in cooperation with recom cgi Berlin. The EQB campaign is characterized by a orange colour and a big free floating cloth in the wind, which is shown in all assets.