Joe DaSilva's profile

Shop.com - Global Enterprise eCommerce

Shop.com
 
I'm currently the lead User Experience / User Interface designer behind Shop.com.
 
Our US site (www.shop.com) attracts about 1.1 million unique visitors per month, and offers over 50,000 products.
 
Homepage Redesign
 
In 2012 I was tasked redesigning Shop.com's homepage. I wanted to empower the users of site, as well as our product and partner groups who would be responsible for managing the content on the homepage. I built the design to make use of various stackable zones that can be arranged in a variety of ways and controlled with date/time flight scheduling. I also planned & wire-framed the tools would make this all possible.
Sliding panels
 
All of the utility menu items and main navigation menu items slide the content of the page down, allowing for easier use on touch devices.
Mini-Cart
 
As users add products to their cart, they can expand the mini-cart to see thumbnails of the products, checkout, or go to their cart to make edits. The most recently added product appears on the right, whle the others move left. A carousel is introduced if a users adds more than six products.
Early wireframe of the new homepage concept
Shop.com - Global Enterprise eCommerce
Published:

Shop.com - Global Enterprise eCommerce

In 2012 I was tasked redesigning Shop.com's homepage. I wanted to empower the users of site, as well as our product and partner groups who would Read More

Published: