The brief here was to build a brand that positioned community at the centre of the business and the business at the centre of the community.

 

Prior to the new ownership it was called The Boe Rigg and was a failing traditional campsite and cafe with little connection to the local area. This was a fantastic project where the client wanted a brand that penetrated every area of the business.

 

The aim was to build a feeling where suppliers, staff  and clients were all invested in its success, where everyone involved would be one big community, hence ‘we are Boe RIgg’. The client was keen to reflect the scandinavian feel of the building in the visual elements of the brand.