With over a decade of providing energy solutions, RPA Energy has adopted a unique approach designed to meet consumers' unique consumption needs. RPA Energy operates in a deregulated environment where the consumer is free to choose their energy supplier.

Since the deregulation of electricity markets in the 1990s, the United States electric power sector has witnessed several significant shifts. A deregulated market allows for the entry of competitors to buy and distribute electricity. The participants are also allowed to invest in power transmission lines and distribution networks.

In deregulated markets, the utilities do not generate energy. They are only responsible for electricity distribution and maintenance from the grid interconnection location to the consumer’s meter and billing.

Initially, deregulation gained lots of support, but it has met with some challenges along the way. The United States remains divided on regulated vs. deregulated electricity markets. For example, the 2000 California energy crisis raised concerns that total deregulation was prone to market manipulation. However, the increased consumer control continues to push the growth of energy deregulation.