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Agorus - Type Exploration
Agorus - Type Exploration

Type Design
Sometimes the best ideas end up in the trash can, but they are worth sharing nonetheless since they might hold the seed for new ideas.

A few months ago we worked on a re-brand and website for 'Agorus, a San Diego based construction technology company that utilizes robots for streamlining and revolutionizing the construction process.

Architecture inspired us to come up with a font that uses basic geometric shapes (circles, semi-circles, rectangles and triangles), a nod to the Bauhaus philosophy.

Ultimately this concept was not picked for the final brand.
'Agorus' revolutionizes the construction process.
Basic geometric shapes were used to construct the typeface.
Ultimately it came down to 2 versions of the font in the final round. 'Version B' was the winner of that round and the below shows how the mark would be used.
Branding applied in a website hero.
Branding applied in a footer design.
See You on the Interwebs.
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Agorus - Type Exploration
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Agorus - Type Exploration

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