Pivoting to help restaurateurs build custom outdoor dining structures and furnishings in pandemic-era NYC, Charris Construction wanted to adapt its brand strategy to target fine dining restaurants. With COVID quickly crippling sales, we repositioned the company and designed a vibrant new graphic identity in record time.

Starring a streamlined C symbol paired with a bold sans-serif wordmark and a complete overhaul of the firm’s print collateral, including business cards and catalogs, we consolidated their visual identity system to poise Charris Construction as the first professional streetery-building service in the New York metropolitan area.