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We were asked to do the restyling of two logos and the creation of a third, for three different business activities: Albergo Italia, Ristò Italia… Read More
We were asked to do the restyling of two logos and the creation of a third, for three different business activities: Albergo Italia, Ristò Italia and Delta Escursioni. These will be parts of a unique structure which comprehends a hotel and a restaurant and which organises excursions to the Po Delta Park. The need was to maintain the three business activities separated and to join them together at the same time in a unique, modern and representative visual identity. In addition to having to maintain the three names, we had to meet a specific request: the symbol was meant to represent a woodcock, already present in the old logo of the hotel Albergo Italia. The woodcock (Scolopax rusticola) is considered the queen of the woods such is its majesty and the difficulty in capturing it. Read Less
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Premessa
Ci è stato richiesto il restyling di due loghi e la realizzazione di un terzo, per tre diverse attività: Albergo Italia, Ristò Italia e Delta Escursioni.
Queste saranno presenti in un’unica struttura che comprende un albergo, un ristorante ed organizza escursioni nel Parco del Delta del Po.
L’esigenza era di mantenere distinte le tre attività, ma di unificarle attraverso un’immagine coordinata comune, più moderna e rappresentativa.
Oltre a dover mantenere i tre nomi, abbiamo dovuto rispettare una richiesta specifica: il simbolo doveva rappresentare una beccaccia, già presente nel vecchio logo di Albergo Italia. La beccaccia (Scolopax rusticola) è considerata la regina dei boschi tanta è la sua maestosità e la difficoltà nella cattura.
Introduction
We were asked to do the restyling of two logos and the creation of a third, for three different business activities: Albergo Italia, Ristò Italia and Delta Escursioni.
These will be parts of a unique structure which comprehends a hotel and a restaurant and which organises excursions to the Po Delta Park.
The need was to maintain the three business activities separated and to join them together at the same time in a unique, modern and representative visual identity.
In addition to having to maintain the three names, we had to meet a specific request: the symbol was meant to represent a woodcock, already present in the old logo of the hotel Albergo Italia. The woodcock (Scolopax rusticola) is considered the queen of the woods such is its majesty and the difficulty in capturing it.
 
 
Symbol design
 
 
 
Typeface design
 
 
 
Logo design
 
 
Version 1
 
Version 2
 
 
Colours
 
 
Colour combinations
 
 
Minimal dimension
 
 
Version 1
 
Version 2
 
 
 
Font to be used
 
 
Branding
 
 
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