By now, this idea has also been done by other brands around the world (like Puerto Rico's Banco Popular with My Bank, My Space in 2014) but back in 2013 this was still a novelty. The biggest innovation, by the way, wasn't that HSBC made their banner space available to people selling their cars. It was getting an online marketplace like Dubizzle to incorporate a button on their site that automatically pushed new car classifieds to HSBC banner ads around the web.

Dubai Lynx Finalist

Case study