oobe has always specialised in security and end-user computing – connecting people and their devices with the apps and data they need to be productive from wherever, whenever. From a company that formed in 2007 with just four employees, today oobe is a team of more than 100 specialist consultants, and their vision is to abstract the complexity of technology through innovation, so that everyone – individuals, teams and our customers – can achieve more.

We worked with oobe to rebrand their exisiting brand as well as creating and internal brand reflecting the values and culture of oobe as a company. The external brand focuses on positioning oobe as the connecting piece of your complicated work life. The double 'o' in oobe was a perfect opportunity to communicate this through an inter-connecting icon.

The internal brand is built around the core values which create the acronym S.O.D.A. We ran with this idea of soda and created a fun suite of posters, soda packaging, and other merch for the new brand launch party.

We built an internal brand for the team at oobe founded on their core values. The purpose of this internal brand is to create a fun and friendly work environment where the team feel heard and are excited to work at oobe. 

While workshopping with oobe to set their core values, we landed on four that created the acronym S.O.D.A where we decided to take this concept and really run with it. Riffing off the core colour palette of oobe, we added more bold colours and a retro pop-art aesthetic, and created soda bottles, coasters, room vinyl stickers, posters and so much more for their brand launch event.