Oracle Booth at National Retail Federation 2011
New York City, NY
New York City, NY
About The Project:
The National Retail Federation is the world's largest retail trade association. Its members include department store, specialty, discount, catalog, Internet, and independent retailers, and chain restaurants and grocery stores.
Oracle's booth presence needed to communicate to all these audiences while making a large Oracle brand presence at the show.
My Role:
I served as the Design Director and oversaw conceptual design, design implementation and installation of the booth.
To connect to the retail audience, we created a customer showcase on the 2nd level at the front of the booth to mimic individual customer's window graphics. We also created a history wall inside the booth the showcased Oracle's contributions to the retail experience through the last few decades.
The National Retail Federation is the world's largest retail trade association. Its members include department store, specialty, discount, catalog, Internet, and independent retailers, and chain restaurants and grocery stores.
Oracle's booth presence needed to communicate to all these audiences while making a large Oracle brand presence at the show.
My Role:
I served as the Design Director and oversaw conceptual design, design implementation and installation of the booth.
To connect to the retail audience, we created a customer showcase on the 2nd level at the front of the booth to mimic individual customer's window graphics. We also created a history wall inside the booth the showcased Oracle's contributions to the retail experience through the last few decades.
