ON THE ROAD
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WE CREATED A GLOBAL DIGITAL CAMPAIGN INTRODUCING THE NEW CARRERA FALL – WINTER 2021 COLLECTION AS ROAD TRIP THROUGH THE DESERT, WITH PEOPLE THAT – STEP BY STEP – DRIVE THEIR OWN STORY WEARING
THE DARING ATTITUDE OF THE BRAND.
CREDITS
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Agency: TBWA\ Italia
Creative Directors: Vittoria Apicella, Frank Guarini
Senior Art Director: Alessia Milla
Creative Directors: Vittoria Apicella, Frank Guarini
Senior Art Director: Alessia Milla
Art Director: Linda Pugnetti
Copywriter: Silvia Belà
Account Director: Claudio Mapelli
Copywriter: Silvia Belà
Account Director: Claudio Mapelli
Account Executive: Marzia Orsini
Life style photographer: Riccardo Vimercati
Still life photographer: Gabriele Inzaghi
Producer: Silvia Congiu
