This is a student project that our group did in the second year as the first assignment in interface design. We were assigned different topics from which we received Bharti AXA.
Bharti AXA General Insurance Company Limited is a joint venture between Bharti Enterprises and AXA a multinational Insurance Firm. They offer a variety of plans as to secure your financial stability for different phases of your life - they decide to host their services online due to the pandemic, and released their website with a very confusing navigation system and layout.
We began with a heuristic analysis on the website to see how functional was it from the users, perspective post which we made the personas based on the task flow for a given set of instructions to find a page in the website.
We conducted interviews and usability testing to find out the user flow and map out the experience and pain points while browsing. Below is a detailed report of the different things we noticed as the interviewee was going through a series of difficulties.
We also made the visual scenario for the persona to show their incentive and goals to come purchase a plan on their site.
After figuring out the existing navigation, we decluttered unnecessary pages, made sure that the information that the insurance company wanted to convey was mentioned according to aesthetics and functionality, hence, re- structuring the navigation flow.
For this we studied the existing information architecture and worked on the new IA that solved the pain points we identified. After this was done, we made the material design for the webpage to make the layout more consistent with the graphics.
We made a paper prototype to understand the rough way of interaction of the user with the new flow after which was confirmed, we headed over to make low fidelity digital prototypes to understand the basic manner of layouts and colors. We worked on the mid fidelity prototypes and high fidelity prototypes for a final understanding of the UI and fixating it. Post this we added interactivity to the project - we created one homepage and how that works and the task flow.
