• Add to Collection
  • About

    About

    Sanlam was looking for a way to engage with a younger audience. Instead of a sales campaign for specific lifestyle products, we created The Sanla… Read More
    Sanlam was looking for a way to engage with a younger audience. Instead of a sales campaign for specific lifestyle products, we created The Sanlam Destination, a knowledge base of practical financial info for graduate-year students about to enter 'the real world'. Using rapper, producer and record label owner ProVerb and the award-winning serial entrepreneur and motivational speaker Vusi Thembekwayo as video-guides to each 'destination', the campaign introduced hints and tips on topics like landing your first job, buying your first car and keeping your career on track. Read Less
    Published: