We designed a graphic identity that shows the concept of the brand in its look.
Based in Paços de Ferreira, Degrau is an investment company focused on the real estate market. With a strong presence in the industrial and residential sector in the North region of Portugal, the project’s main characteristic is the search for innovation and technology in all projects.
The origin of the concept came from the name itself, which when fragmented also defined its graphic form, which makes the logo more intuitive and connected to the scope in which the company is inserted.
The biggest challenge was to develop a strong and communicative image focused on the real estate sector with creativity. We start, then, from an outline of the nomenclature in its primordial form: de·grau.
From there, the icon served as the basis for the development of the visual identity.
All the details were designed to make the consumer experience different from other companies and highlight the values that the brand transposes.
