Laura Normand's profile

House of Hoops - Footlockers x Nike

Surface Design
Photoshop


Lettering & pattern design for the chairs of the House of Hoops - Footlocker shop at les Halles in Paris.




Handmade lettering with lively and organic letters. Nod to the street art & lifestyle of the HOH community.
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QLF Is the abbreviation of the phrase "Que la famille" which means "Only the family". 
Comes from the french rap group PNL and means that you would do anything for your family and friends 
and don't care about other people.




Images credits 

Photography Charles Michalet
Supervised by Alyas

House of Hoops - Footlockers x Nike
Published:

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House of Hoops - Footlockers x Nike

Published: