Printing on both sides is very easy. However, if what we want to print is something more complex, such as a brochure  or a trifold format , we must take into account several factors to do it successfully.

Depending on the context in which we are going to use it, we will use one grammage or another, papers with different types of satin finishes and finishes and we will even vary the way in which the triptych is folded. As we have said before, it is a very versatile format that allows us to display all our creative skills and make infinite combinations:

Advertising in mailboxes: in this case a 100gr paper with a satin finish is usually used. There are three reasons for this choice: it is cheaper paper, as it weighs less and takes up less space, it is more economical logistically speaking and it is also more ecological.

Advertising at the point of sale: this type is usually printed on 135gr or 150gr paper . Those who pick up a brochure in this context are supposed to be interested in the product, so they want to impress the user with a professional-looking product.

Fairs or exhibitions: being surrounded by the “competition”, in these contexts we always try to make our brochures look as professional as possible. A 150gr or more paper is usually used , with a satin finish and gloss . In this case, several models are usually made to dedicate each one to a specific product or a specific service. It is a great opportunity to impress potential clients and competitors with creative and special designs that are out of the ordinary.

Product instructions: Depending on the product, whether it is a promotion or a limited edition, we will use different weights and different types of paper, even allowing us to use one of 150gr.

We will give you some simple tips for you to apply when designing and printing your triptychs:

Raise the concept: be clear about what you want to convey and tell it in an attractive way.

Decide how your triptych will be: the size, whether it will be horizontal or vertical, one or two sides, how it will be folded, the shape it will have.

Keep it simple and straightforward : Don't overwhelm your users with an excess of information. Avoid superfluous data and focus on what adds value.

Impressive corporate design: make sure you have an impact and, at the same time, that the brand is well recognizable.

Be careful with the colors: do not abuse the ones that are excessively flashy, but not the ones that are not too flashy. Use those shades appropriate to your audience and product, for which you can take into account the psychology of color.

Rank the information: play with the graphic elements to organize the information and highlight what is most important. This way you can draw attention to what interests you.

Choose the right paper: as we mentioned before, use the type of paper that best suits your needs and the information you want to convey.

Don't forget to include your contact information.

Review everything well before printing: do a test print to verify that everything is correct before printing all the copies you need.

Typically, triptychs have special printing needs due to the types of paper used. In addition, it must always be a device with a duplex function (double-sided).

These are the steps you must follow to print it correctly:

Once you have decided on the paper you are going to use and that you have made sure that your brochure printer supports its weight , you have to check the ink levels of the equipment. Depending on the equipment, you will have to do it by printing a test , although it is advisable to always do it to also check that the design is correct

If your printer has automatic two-sided printing, you will need to make sure it reflects the vertical axis printing .

When you have made a printed proof, you have cut the excess margins and verified that when folding it fits with the design you were looking for , you just have to select the number of copies you want to make and get to work.

More and more equipment is incorporating a double-sided printing unit, from high-performance equipment, for offices where triptych printing is common to others for more sporadic use and even at home.

The teams A3  will provide a high - resolution printing and color saturation high quality. In addition, you can use paper in different sizes, textures and thicknesses, going from 60 gr to 163 gr.

In addition, certain machines will allow you to use high-yield toners to save costs and a variety of multi-purpose trays , so you do not have to continually change paper refills of various types.

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