(... you can't sleep, you can't hide. It's no use isolating yourself; it's no use praying...) This sounds like a Halloween's story, but unfortunately, it's not, and it's happening right now. This campaign created by W+K São Paulo for Socioambiental Institute aims to combat the growing mining, the advance of deforestation, and contact with COVID-19, threats that devastate the Yanomami indigenous people live in the Amazon rainforest, on the border between Venezuela and Brazil.
Credits
Agency: Wieden + Kennedy São Paulo
Creative Directors: Fabiano Higashi and Mariana Borga
Art Director: Pedro Gabbay
Copywriter: Ricardo Scarpa
Head of Art (Black Madre): Andre Maciel
Production Manager (Black Madre): Letícia Alves
Illustrators: Priwi, Leo Soares, Ícaro Yuji, Bob Souza
Animation Director (Motionhand): Estevão Puggina
Animation: Estevão Puggina and Cristian Balzano
2D Cel Animation: Cezar Maciel
Animation: Estevão Puggina and Cristian Balzano
2D Cel Animation: Cezar Maciel
