Project: Isenbeck product campaign

Premium beer of superior quality, Isenbeck has been present in Cameroon since 1999 and is the only pure malt beer, respecting to the letter an old German tradition:
The Beer Purity Act (Reinheitsgebot) governs German brewers, using only malt, water, hops and yeast.

Our visual therefore highlights the product and the elements of composition of this German beer. The elitist and enigmatic tone of the slogan is punctuated by the brand's “100% water - Malt - Hops” . This approach aims to reassure consumers of their choice and encourage others to discover an exceptional beer.

customer​​​​​​​ : SABC (Cameroun)

Agency : Voodoo Cameroun

Creative Director : Guillaume Schwartz

Art Direction : Adiaffi Cedric 

Graphic Design : Cedric Adiaffi

Copy Writing : Guillaume Schwartz

Assistant Ad Manager : Marine Diboulé. 

Country : Cameroun