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OPI NAIL POLISH // iPhone App, Ambient & Print Campaign


This iPhone application allows you to take a picture of anything you want, shake the phone and see how the colors in your picture mix to create your very own nail color. Upload your color with a custom name to the OPI website where customers can vote for their favorites. If your color is one of the top 15 vote winners, it will be produced as part of the Customer Color Line and distributed worldwide.

Ambient signs placed in front of objects/scenery to mimic what the color inside the bottle is derived from.

Headline: it's NOT just PEARL
Tagline: bubble bath by OPI

Headline: it's NOT simply PINK
Tagline: dutch tulips by OPI

Headline: it's MORE THAN just PURPLE
Tagline: bogota blackberry by OPI

OPI NAIL POLISH // iPhone App, Ambient & Print Campaign
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OPI NAIL POLISH // iPhone App, Ambient & Print Campaign

If you've ever gotten a professional manicure, you've probably used OPI nail polish. And if you know anything about OPI, you know they pride them Read More

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