Vtorium
Logo and corporate identity for the service of instant payouts for recyclable materials
Moscow, Russia
About the Client
Vtorium is a new service that through quick payments seeks to encourage people
to actively hand over recyclable materials without paperwork and long waiting times.
At the moment, the platform works only with scrap-metal, which is iron and its alloys,
and helps scrap collectors to increase the volumes of collected material by 20-30%.
Ourr Main Goal
To develop a neat logo and a corporate identity demonstrating focus of the service.
The Solution
We have created a minimalistic font-style logo: the name of the service is surrounded
by a frame of arrows following each other — this image symbolizes recycling in nature,
thereby emphasizing the direction of Vtorium’s activity — working with secondary raw
materials. At the same time, the arrows in the logo can be interpreted as a symbol
of the exchange between receivers of secondary raw materials and people who bring
them for recycling.
We have developed a brand new font for the logo, having carefully worked it out for
both Latin and Cyrillic.
We made green the main corporate color because of it symbolizing nature
and the harmonious coexistence of all people on the planet. Red, purple,
blue and yellow were used as the additional colors, which correspond
with the international system of labeling the recyclable materials types.
The pattern was made in the form of duplicated minimized versions of the logo:
it will look organically on a variety of media ― even on the inside of the envelope.
Want a design just as cool?
Interested?
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