A NEW NYC-BASED CANTONESE RESTAURANT, THAT COMBINES TRADITIONAL RECIPES WITH FARM-TO-TABLE INGREDIENTS. FOCUSED ON INCREDIBLE FOOD, GUEST EXPERIENCE, AND SHARING TRADITIONAL CULTURE WITH THE COMMUNITY.
BUT MORE THAN A RESTAURANT, MONKEY KING TELLS A STORY THAT CONNECTS WITH THE HEARTS AND THE MINDS OF ITS PATRONS.
THE MONKEY KING IS A LEGENDARY FIGURE BEST KNOWN AS ONE OF THE MAIN CHARACTERS IN THE 16TH CENTURY CHINESE NOVEL JOURNEY TO THE WEST. MOST IMPORTANTLY FOR THE BRAND, HE REPRESENTS BEING ACCEPTED, DESPITE DOING THINGS DIFFERENTLY AND AGAINST THE FLOW.
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Creative Director: Alex Ostroff
Creative Team: Véronique Lafortune, Agathe Morin, Florence Boudier & Charlaine Ly
Photography: Vincent Castonguay
Photography: Vincent Castonguay
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