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    The Antique Houses is a company based in Saudi Arabia that sells building material. For their corporate logo, they wanted something very simple, … Read More
    The Antique Houses is a company based in Saudi Arabia that sells building material. For their corporate logo, they wanted something very simple, while at the same time powerful. We created a number of concepts for them that addressed that requirement. Read Less
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The Antique Houses
Identity
Sketches
Concept 1
The idea behind this concept is to combine the two words that make up the company's name and show both elements in one unifying and simple logo. 'Antique' may refer to something ancient, perhaps rich, precious. Old books and papers tend to have folds and be uneven, so that inspired us to incorporate the use of folds into the design. As for colors, the color brown is used, since most antique items which are old are made from wood, so that color would give the right feel.
The idea of this concept is to work with the two letters A and H, and present them in a way that makes them look like houses. Different options and variations were developed as a result.