A similar event to the Corona SunSets Festival, but focused on the different sound vibes of Corona in Puerto Rico: Reggae, Electronic and Indie music. Our mission with this event was to set the stage for three different music genres to come together for one night and create a chillin’ environment.
Different from the SunSets Festival, the sun rituals and tribe moments were eliminated and replaced with more interactive photo ops and sound stages that represented Corona’s chill vibes.
Following global brand and event guidelines, we adapted a series of designs to the selected space and locally built all of the elements that went into the event. As you’ll see, we’re always looking for new opportunities to do something different with the experiential moments.
We built this environment from scratch, transforming the location into an intimate area for the event. Corona’s mission is to be plastic-free and sustainable; therefore we used natural materials, warm lighting, greenery and repurposed elements for all of the decoration for the event.
From photo ops, to a local market, to lectures about the environment, guests could wander around discovering the different happenings around the event. The three stages were playing music simultaneously, allowing guests to choose their favorite music to listen to and dance the night away.
Verónica's skills featured on this project:
Concept Presentation Deck
Site Inspection for Event Planning
Space Planning and Layout
Art Direction and Environmental Graphic Design
Pre-Production Logistics
Supervise Set Production: Managing production book execution and decoration detailing
Production Assistance during event
Credits:
Event Company: High Impact Promotions
Producer: Ariel Avilés
Experiential Design: Ariel Avilés & Verónica Redondo
Account Executive: Yamila Rivera & Gina santos
Brand Manager: Joe Magruder (Ballester Hermanos)
Producer: Ariel Avilés
Experiential Design: Ariel Avilés & Verónica Redondo
Account Executive: Yamila Rivera & Gina santos
Brand Manager: Joe Magruder (Ballester Hermanos)
