THE OBJECTIVE OF THE ROYAL DUTCH SOCIETY FOR PHYSICAL THERAPY (KNGF) IS TO CREATE THE RIGHT CONDITIONS TO ENSURE OPTIMAL PHYSICAL THERAPY CARE ACCESSIBLE FOR THE WHOLE OF THE DUTCH POPULATION WHATEVER THE CAUSE OF WHATEVER INJURY OR COMPLICATION.
The aim of sports physiotherapy is to treat and fully rehabilitate athletes' post-injury, post-operatively, to prevent further injury and to return the athlete to sport in the shortest possible time. To convince sports enthusiasts from ALL sporting disciplines to regularly visit a physiotherapist, Total Identity asked Dutch Rodger to create an eye-catcher of a billboard for their client the Royal Dutch Society for Physical Therapy.
"Sports injury? Visit defysiotherapeut.com" it says.
additional credits: Guido van Breda (design), Dennis Glijn (strategy)