THE CONCEPT
Being the pioneers in fire safety engineering in the middle-east,the brand needed to be seen as an Engineering team which was more than just merely exhibiting their products at a trade show. The exhibition stall was designed for it to stand out for its "wow factor" and emphasis was given on developing the visual drama and what the consumers took back with NAFFCO as a brand and a visual. The idea was also to reach out to the people outside the engineering circle,educating them about what the brand stood for and their services.
Hence,the brand NAFFCO is placed as the pioneers of fire safety engineering protecting your city, your neighbourhood and your loved ones from fire hazards-providing and invisible ring of protection
- "the ring of safety".
THE ZONING AND LAYOUT
The layout was conceptualised to as outer ring, inner ring and the central core to attract, interest and engage the consumers and the visitors. The outer ring was designed to create interest among the people about the brand and educate them about their services,fire safety drills for people etc. The inner circle was designed to be the" NAFFCO world" where their products were at display and the central core became the engineers hub with discussion tables,lounges and meeting rooms.
THE DISPLAY UNITS
The display units are designed with integrated packaging so that these units can be transported to be exhibitions and opened up to be displayed with minimum assembly.The units are modular with openable shutters which doubles up as graphic panels holding product info. Light fittings and storage is integrated to the unit to make it compact. These units by itself becomes mini exhibition kiosks.
