PACKAGING DESIGN & ILLUSTRATION
Packaging design for Soba-Cha's 2020 relaunch.
Soba-cha is a sugar, gluten and caffeine free, 100% natural, 100% vegan beverage, made of buckwheat. Its benefits include detox and weight loss properties, adding to a naturally delicious cookie flavour.
The full scope of the project included the creation of custom lettering for the new brand identity, the full packaging design, and custom icons and illustrations for their original and ginger flavours.
The illustration for the original flavour was meant to convey a strong sense of joyful energy, sustained by a balanced, healthy life.
As for the ginger flavour, the illustration aimed to convey a stronger sense of energy, warmth and excitement - celebrating summer with a glorious ginger punch.
