Effects line guidelines
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The Effects product line personality guidelines was created to be a simple set of creative directions for internal team usage and for external and partner use.
Care By Design's main pain point was product line differentiation. Just presenting the products was not enough to convince retailers to carry both product Ratios and Effects product lines. Care By Design Ratios dominates the market with frequent awards, and are among the best-selling products in California. For this reason, my mission was to create a strong Effects line narrative, connecting the targeted audience with the line's value proposition, and communicate its distinctive selling proposition.
