Industrial Transformation Asia-Pacific (ITAP) 2019
exhibition design and collaterals
exhibition design and collaterals
large format printing, exhibition design layout, brochure design
Design Lead: Vanessa Goh
Singapore Economic Development Board, and Think Tank Studio
Singapore Economic Development Board, and Think Tank Studio
Project Brief:
While I was freelancing at Think Tank Studio, I helped the design team with parts of the exhibition design and layout for ITAP 2019. The aim was to build on the previous year’s message of how Singapore is ready for I4.0 transformation, and to give visitors an experience of Singapore as an advanced manufacturing city and of what our future holds.
While I was freelancing at Think Tank Studio, I helped the design team with parts of the exhibition design and layout for ITAP 2019. The aim was to build on the previous year’s message of how Singapore is ready for I4.0 transformation, and to give visitors an experience of Singapore as an advanced manufacturing city and of what our future holds.
The 'Living Lab' area of the exhibition space showcases a demo version of the Hyper-personalisation Line (HPL). This incorporates various smart technologies developed by Singapore research institutes
A wide shot of how the HPL exhibition space looks like – the bottoms in the front provides information of the different aspects of HPL and how they can help in the manufacturing process
A close up shot of how the HPL information booths designed to match the sleek look and feel of advanced manufacturing technology
Top-down view of the exhibition space – Designed and utilised light strips in the exhibition space to create a sleek and advanced look and feel
Stories of different workers playing various roles in manufacturing are incorporate within parts of the exhibition space. They emphasise and highlight their roles in the Advanced Manufacturing (AM) city. We featured these two stories specifically against light boxes, with background elements expanded out of the frame to create a larger-than-life look and feel to spotlight their stories.
