Тәтi project
Naming, branding & logotype
Project description
The Тәтi(Teti) project is aimed to promote Tatar culture
& to attract the attention of young people to the Tatar history, culture and traditions.
The main objective of the project is combining of traditional culture and modern forms.
Тәтi for tatar word "тәти" [ t æ t i ] – 1. toy; 2. charming, lovely
The project aimed to develop the Tatar design,
to popularize Tatar culture
&
to draw attention to the artistic traditions and to reinterpret them in a new way.
Hand drawn logotype consists of joyful little tatar boy's face & Тәтi word.
The overriding objective is creation of a modern Tatar special souvenirs which will become an addition to traditional Tatar symbols and will be associated with the Republic and culture of the people in general.
Тәтi Project structure
- Development of souvenir products in the form of thematic dolls, cards, clothes;
- Development of children's books and greeting cards teaching the basics of the Tatar language and culture;
- Development of animation in prospect.
