Bercycle is a fictive cause relatetd marketing campaign.
The name comes from BERLIN and BICYCLE. Together its BERCYCLE!
That's how Bercycle works.
You, as a bicyclist go to the shop and get products from bercycle. They are the same price segment as from another company, but when you buy Bercycle products you donate to the Senat for city development and environment. They use alle the money for the expansion of the bicyclt situation in Berlin. For example new bicycle lanes get marked and other actions to animate the people to use their bikes.
The result of Bercycle is a better situation for bicyclists and they live the Bercycle
live and at the same time they helping the city to become to a bicycle-friendly city.
website of BERCYCLE
The online shop, where you can deisgn your own helmet.
CYCLE FOR YOUR DISTRICT IN BERLIN
The winner district, which has the most kilometers at the end gets bicycle pump stations sponsored by Bercycle. With the app you can count your kilometers and check which ranking your dirstrict is at the moment.