Jumanji: The Next Level

Jumanji is a mysterious game full of unexpected and outlandish twists.. As the second instalment of the film, Jumanji: The Next Level was about to release, we wanted to make our tech-savvy users a part of the game. In the process our virtual friend, Alexa, got sucked into Jumanji and the users needed to help bring her back. However, Alexa’s female voice (avatar) got changed into a male voice as she entered the game. A first in its kind innovation on the platform where the users interacted with a male voice throughout the journey. To bring Alexa back into her ‘real virtual world’, the users needed to complete four missions, each inspired by the characters of the film. The tasks involved interactions to test users’ skills such as Karate, Linguists, Cartography and Strength. With Alexa: The Next Level, for the first time an AI turned to humans for assistance.

Won 1 Big Blue Elephants at the Kyoorius Awards! in experimental marketing.