Magic Beauty is an official distributor of high-quality products for aesthetic cosmetology professionals.
For the idea of a new identity, we used the statement “every woman wants to be charming (be magic)”. An additional meaning is embedded in the branded pattern represented by the text. It tells stories of women who made significant contributions to the beauty industry. The identity is completed by a combination of colors with complex shades.
The logo combines 2 opposite versions of fonts - "classic" with serifs and "modern", stylized as handwritten. The new identity shows the company as modern, constructive and emphasizes its high reputation.
