PROJECT| Focus on the Family - Make Every Day Count Campaign

ROLE| Creative Director and Project Manager

AGENCY| CSK Branding & FOTF internal video production team

CHALLENGE| Focus on the Family was looking for ways to connect with young families who were not familiar with the ministry.

SOLUTION| We created a campaign called Make Every Day Count that delivered free resources to help families make the most of everyday interactions. The content was based on a research study that showed families who are intentional and make the most of everyday moments are more resilient. The major components of the campaign were a Facebook page, and PSA TV commercials.

RESULT| New leads increased 23%, and the ministry was able to encourage young families to make the most of everyday interactions.