LOTTE WORLD X SMILEY
2021 Horror Halloween Festival KV design
2021 Horror Halloween Project with LOTTE WORLD
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I worked on the KV design for the 2021 Lotte World Horror Halloween project.

I have had a lot of memories about Lotte World since I was young,
and it is so amazing to design my favorite characters in this project.

I sincerely thank Design media team of LOTTE WORLD
 and Jungmin Lee for their efforts to complete the project well. :)

This Halloween Festival runs from 9/10 (Fri) to 11/21 (Sun),
and you can check out Smiley's various graphics inside Lotte World during the season.


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CLIENT LOTTE WORLD
ARTIST SMILEY JO

GRAPHIC DESIGN Jungmin Lee
KV DESIGN SMILEY JO


*This project is a work collaborated with Lotte World and Smiley 
and prohibits unauthorized use and redistribution of works.

1. 3D CHARACTER MODELING 
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Based on the idea proposed by Lotte World, 
Smiley Jo redesigned Lotte World characters into 3D Halloween characters.

Lotty / Harry potter
Lorry / Corpse Bride
Sharon cat / Heart Queen
White bear / Jack


2. HALLOWEEN EMBLEM DESIGN 
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Smiley Jo designed a new 2021 Halloween emblem and background.
MAIN TITLE DESIGN
SUB TITLE DESIGN


3. FESTIVAL GRAPHIC DESIGN 
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Lotte World Design Media Team Jungmin Lee designed the graphic using KV design.

BANNER DESIGN
POP MANUAL
POS POP DESIGN
TICKET DESIGN
GUIDE MAP DESIGN
FESTIVAL INSTALLATION
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The graphic design above is placed inside Lotte World.
LOTTE WORLD 'MAGIC CIRCLE' PROMOTION VIDEO
Promotional video using Magic Circle (Daytime)
Promotional video using Screen
Promotional video using Magic Circle (Evening)



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▼ WELCOME :D 

Contact & Collaboration & Agency smileyjo_35@naver.com
[LOTTE WORLD] 2021 HALLOWEEN KV DESIGN
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[LOTTE WORLD] 2021 HALLOWEEN KV DESIGN

2021 Horror Halloween Key Visual Design with LOTTE WORLD
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